Why do we run a business? Because of making money of course. So, online business is all about conversions. They are crucial for business development. No conversions – no customers.
Actually turning a website visitor into a conversion means making a potential customer to perform the action you wish, like making a purchase or subscribing to an email newsletter.
This blog post is aimed at giving you tips to improve online conversion rates. The most effective way to improve them is the design of your website.
So, we are ready to share 10 design-based ways to turn your site visitors into successful conversions.
Tip #1. Make Site Navigation as Easy as Possible
Do you know what is the best way to make site visitor take action? We believe that there is no better way than guiding them toward that action.
When your navigation is easy to use and intuitive, this will not only help the users find whatever they are looking for but also get where you want them to with the fewest possible number of clicks. Users are “lazy”, so don’t make them think too much and reduce the number of clicks to a bare minimum.
Tip #2. Use White Space Properly
White space is also referred to as negative space. White/negative space is the space around images and text as well as other graphical elements on your website. Why is it a mistake to fill up all the “blank” space?
The point is that using too little white space in your website design makes the web page look cluttered. What’s more, it becomes harder for the users to find the information they need to make a conversion.
Here is a good example of website template design with a proper usage of negative space. Please notice how easy it is to absorb the featured information.
Tip #3. Optimize Your Site for Mobile Users
Do you know that more than half of the internet users access websites using their mobile devices? The takeaway is that it’s utterly important to take care of their good experience on your site.
One of the ways to optimize your resource for mobile users is to make sure that all conversion points on your site, like the call to action buttons, are easy to reach with a thumb.
Tip #4. Make the Design of Your Website Lovable
We know that a pretty website layout isn’t everything, yet it matters a lot. Stanford University conducted a study that proved the statement that website design is the most important factor users rely on to determine if your website is credible or not.
Furthermore, according to Adobe, 68% of consumers say overall nice quality design is key to a superb online experience. And what happens if your site visitors have a good experience on your site? They’re much more likely to become paying customers.
Tip #5. Pay Attention To the Choice of Colors
It’s obvious that color choice is important and it has always been. It is crucial for your marketing campaigns and product packaging. By the way, lots of studies have shown a close correlation between color and purchasing decisions.
For instance, according to the Kissmetrics survey, 85% of consumers say that color is their main reason for buying a product. The same thing works for websites. Color is critical for 52% of web users. They say that will never come back to a site if its colors and overall aesthetics are mediocre.
So, when designing your website choose attractive colors, hues, and combinations. They should fit your brand image and evoke the mood you would like your customers to experience when they visit your site.
Here is a good example of apt colors combination in website template design for your inspiration.
Tip #6. Learn about the F Pattern
Nobody will argue that if you understand how users look at a web page is super helpful when you need to decide on the best layout for the page. What do the studies show? When users look at a website, they read it in an F pattern.
They start at the top left corner and read straight across to the top right corner. Then they move their eyeballs down to the middle line of the letter F and move across.
Since you know that the top left corner of a web page is the first place the user look at, make sure that quadrant is making the best first impression. This relates both to design, key information, and conversion points.
Tip #7. Apply the Rule of Thirds
In simple words, the rule of thirds is a design principle. It has migrated into web design from the print world. The rule of thirds is used to determine the best areas on the page to place the most important content. It is based on where the user’s eye is naturally drawn.
How to apply the rule of thirds on your site? It’s really simple. You can mentally draw a tic-tac-toe grid on your web page. It will divide your web page into thirds both horizontally and vertically. The four corners of the center square are the best locations for the most significant content like headers and calls to action.
Tip #8. Your CTA Must Be Strong
Users click to call to action (CTA) buttons when they are ready to initiation a conversion, which means that if your CTA buttons are great, your conversion rate has all chances to go up. Red, orange, and green CTA buttons get the highest conversion rates and stand out on the page according to the studies.
Tip #9. You Can Use Images To Offer Directional Clues
It’s a good practice to give users a nudge in the right direction if there’s some specific place on your website that you want users to go. Use a photo. You can try the one with a person subtly pointing or looking toward the place on the page you want your visitors to go next.
It’s almost the same to a button or CTA. What to do if none of the images on your web page lend themselves to directional cues? Maybe consider using an arrow pointing to the CTA. Does this make sense to you? Then please take a look at this article. It tells how to optimize images for better web design.
Tip #10. Don’t Overcomplicate Making Decisions for the Customers
We mean don’t give customers too many choices. Remember that studies have shown that the more options you give people, the longer it will take them to make a decision. Speaking about web design, you can increase the conversion rate by limiting the number of choices for a user.
Supposing you have a primary action you want your site visitors to take. Just give them a clear path to that action, stop offering a list of other options. In addition, you can also check 9 tips to get more clients for your web design company in order to get more customers in 2019!
Over To You
Seems like that’s it for now. Hope that you found our tips helpful. Do you have any questions/thought/suggestions? Please drop them in the comments. Maybe you are ready to share your own web design tips on how to convert visitors into customers? Please go ahead and post your additions either. We will appreciate that.
P.S. Please also don’t forget to share this article on your social media channels with your friends and colleagues and check out this writing to learn more tips on effective homepage design.
About The Author
Amy James is an Outreach & Marketing manager at ThemeRex and a true WordPress fan. She loves writing about WordPress & WooCommerce, latest web design trends and writing reviews for the newest WordPress themes.