In the present scenario, when websites aren’t even taking a complete hour to get developed, having a fully-functional e-commerce store isn’t a dream anymore. Thanks to WordPress eCommerce website, like WooCommerce, you can begin selling your products online to a wide range of audience very easily.
Moreover, statistically, out of 1 million websites on the internet, WooCommerce is still maintaining its favorite position and has proudly acquired 22% of the market share. Therefore, making the most out of this online platform is relatively quick and immediate.
You can build a professional looking website, showcase your products, and just start making tons of money. Seems delusional, right? Although WooCommerce helps you set up an online store with little or no coding skills whatsoever, however, when it comes to making sales, there are certain factors that you must keep in mind.
In this post, you’ll get a quick glimpse of how you can design a perfect eCommerce website with WordPress and increase conversion rates.
Tips for Designing a WordPress eCommerce Website
#1. Adding Several Big Images:
Prior to making any purchase from your site, your customers would like to look thoroughly into the product images. Considering that there wouldn’t be an option for them to assess the product in person, they’d have to look closely into every angle to decide whether they should be spending their money on the product or not.
This simply means, displaying a single picture of one product wouldn’t suffice. You’d have to show all of your products from varied positions. Preferably, images should be large and zoomable.
Although there are different ways through which you can display a zoomed image; however, the standard method is putting a magnifier on the image and showing the zoomed version either on the side or above the main picture.
And, while designing the online store, you must make sure that there’s enough room to showcase multiple images of a single product in one page. Also, if you’re selling virtual products, you can also put screenshots to reassure the customers that they’re about to make a good choice.
#2. Highlight Scarcity of Products:
Well-known and widely working e-stores have a knack of infusing curiosity among their customers. One of the best techniques to do so is by creating a sense of urgency.
It can be effortlessly done by mentioning how many items of a particular product are left in the inventory. You must have seen the execution of this tactic over Amazon and other portals alike, isn’t it?
Showcasing scarcity is a compelling factor that makes customers purchase the product then and there. After all, nobody wants to miss upon a great product just because they were sluggish enough to take instant action.
Furthermore, this technique works wonders if your store has come up with latest deals and discounts. Try fencing your products and experience the difference in conversion rate.
#3. Attention to Relevant Products:
Unless your store only comprises a single product, which might be a sporadic case, each product page over your WooCommerce website should have links to other relevant products. The idea behind this technique would be to draw undivided attention of customers towards different varieties as well.
For instance, on a page that sells dresses, you can create a separate section where you can display recommendations, like accessories, shoes, etc. and link them to another category of products.
However, make sure that you’re placing these relevant products in a prominent position on the page. Ensure that they’re integrated well into the design and not stacked somewhere at the end. If so, they’ll go unnoticed and won’t create any difference.
#4. Make Sharing Easier through WordPress eCommerce Website:
Unquestionably, social media platforms have turned out to be a boon for online sellers. An approximate 88% of businesses are availing the benefits of these high-trending platforms. Thus, you must ensure that the social media sharing functionality is pretty much active on your e-store.
Amidst the rife competition, word-of-mouth is a powerful technique that cannot just help you retain customers but increase the list of new consumers as well. Therefore, by integrating a sharing feature in your eCommerce design, you allow users to share their purchases within their circles.
If you’re ready to walk an extra mile for free advertising, you can also highlight the sharing option on every product or checkout page.
#5. Detailed Product Descriptions:
To clear out the air, one thing that you shouldn’t forget is that product descriptions can either make or break your sales record.
As a designer or a business owner, you might not take the responsibility of crafting these descriptions; however, you can ensure that the eCommerce website theme that you’re using has such a design that is proficient enough in handling a paragraph with elegance.
For instance, you can add a short description next to the product and include a longer text paragraph somewhere towards the end of the product page. Or else, you can also add a Read More link that’d either open in a new window and show the full description or reveal the same in-page.
Also, while creating this specific section, irrespective of the amount of creativity and innovation you’re inculcating into the pages, make sure you aren’t missing upon the mobile usability aspect.
#6. Streamline Checkout Procedure:
The checkout process of your online store should be easy and quick. Generally, the procedure includes having a single page that allows consumers to have a look inside their cart, enter billing and shipping information along with a surplus page to confirm the order before they can place it.
There are several such stores that create a long and extensive checkout funnel, with an individual page for every step that takes the buyer from reviewing products in the cart to confirming the order. If your process is complicated and lengthy, it can put off customers, and they might abandon the cart altogether.
Thus, make sure that you cut down all the unnecessary pages and keep this process as short and straightforward as possible. This way, your customers can place the order, provide details, and confirm the same.
#7. No Need to Sign Up:
Most of the times, people don’t wish to get stuck in the circle of creating an account so as to navigate through the products or purchase something. Specifically, if you’re targeting the young generation, they’ll be even more impatient than any other demographic.
Therefore, compelling visitors to create an account would be nothing but a bad idea. Of course, there would be some exceptions, in case you’d want their details for a specific objective or goal. However, other than that, the necessity to create an account would be just a barrier for your customers.
There are several well-known portals that provide the opportunity to purchase something as a guest visitor. Also, if you really wish to make them create an account, you can push the form at the end so that it’d appear once the customer is done with the purchase and not before it.
#8. Importance of Call to Action Buttons:
Absolutely, CTA buttons are critical elements for any eCommerce design. The lack of useful CTA elements can result in lousy conversion rates and sales. Also, for an e-store, CTA buttons would be different as per the objective.
At some places, you’d want your visitors to know more about the product; and at other times, you’d want them to buy the product instantly. Regardless of the goal, you’re paying specific attention to the call to action.
To begin with, understand that such buttons are not like any other element of the store. They can be responsible for higher or lower sales.
Hence, make sure you’re making them stand out. You can use different and vivacious colors to draw customers’ attention over them. And then, the placement should be taken care of as well as these CTA buttons cannot go unnoticed.
Whether you’re a business owner and designer, understanding the essential elements of good responsive eCommerce WordPress themes is very important. Or else, ignorance is going to result in unhappy visitors and fewer sales. So, for the next time, keep these essential aspects in mind and relish the fruits of a high number of online sales.
About The Author
Rohit is a Digital Marketer by profession and a travel enthusiast by passion. He loves to stay updated with latest upcoming technology. Professionally he works with CyberChimps and Wpeka to come up with Digital Marketing strategies to help them deliver the best WordPress Products.