6 Proven Strategies to Skyrocket Your E-commerce Store
For the past 10 years, the world has witnessed the fastest growth of E-commerce, unlike any other business in the world. This has given rise to the toughest competition which is to boost conversions.
Therefore, an ultimate guide is required for online retailers to survive the competition in the best way possible.
In this article, you will find 6 effective strategies supported by extensive research that may help you take your online business to heights.
These strategies are based on developing a deep understanding of consumer behavior required for the optimization of online business.
6 Productive Strategies And Solutions That Can Increase Efficiency Of Your Online Business
1. Simplify Website’s Navigation
Make sure when users navigate through the website, it is easier and smoother for them.
Moving from one page to another of any website or scrolling through products and services if not smooth, frustrates the users, and they end up leaving websites leading to lower conversions.
Make sure the website is not cluttered and, the menu or search bar is easily accessible.
If there are numerous products, categorize them accordingly such that users find them without having to struggle for them.
User comfort should be maximized and interruptions should be minimized at the maximum level possible.
2. Call-to-Action
You might have observed “add to cart” “buy now” “check out” “download” “subscribe” “sign up” “log in” and many more on websites that you move through.
These are known as Call-to-Action which encourage the potential customers to perform the desired actions which leads to conversions.
Make sure CATs are properly visible and you can do that by using several colors that compliment the overall design of the website.
Mostly, CATs help utilize the Aversion principle to motivate customers to take action before losing a great opportunity.
Here is how the Aversion principle is used “Shop 50% off on all products before the next week arrives”.
3. Data Analytics Tool
Once you enter the world of E-commerce business, you must learn to analyze data and make informed decisions.
Data helps in identifying the buying patterns of customers, their preferences, new trends and characteristics of the population.
Additionally, data helps in reviewing monthly sales, gathering customers’ reviews, and identifying top-selling products of the month or year.
This vast amount of data assists in formulating strategies such as product pricing, upgrading product lists, offering sales whenever possible, designing marketing campaigns, and most importantly improving users’ experience.
Analyzing data efficiently can help foster your business by uncovering new opportunities available in the market.
There are several Data Analytics tools that you can take help from. Here are the following:
Google Analytics
This is one of the most recognized analytics tools for any online business. Google Analytics also provides insights into the data for free to some extent making it easier to kickstart the new business.
It helps understand where the website is gaining traffic from such as social media platforms or Google search engine.
It helps obtain the conversion rate which is how many users have completed the desired actions.
Moreover, it also aids in identifying the areas from where visitors leave the site (drop-off points) such as adding items to the cart but not buying them.
Google Analytics also gives insight into the bounce rate that is at what point visitors leave the website.
Consequently, helps in enhancing the user’s experience even more by introducing new features and abandoning the problematic ones.
Keep in mind that it can be a little complex tool to work with and is time-consuming, especially for beginners. Therefore, if you are new to this business prefer a simpler tool instead.
Hotjar
This is another useful tool that helps you visualize which areas in your website are popular and which are not via heatmaps.
In fact, it helps evaluate which CTAs are encouraging the visitors to desired actions and which are dropping the conversion rate.
Overall, it works to upgrade key performance indicators by providing useful insights about the website’s workings.
However, remember you can’t use Hotjar and Google Analytics together. So you can switch to other tools if you want all the features in any one analytics tool.
Glew.io
This analytics tool works best for those e-commerce businesses that have multiple online stores and numerous advertising or marketing channels.
Analyzing the data of multiple online stores is extremely tough and can’t be done with one Analytics tool for each online store.
Therefore, Glew is developed to bring the larger data from multiple channels into a single dashboard by connecting all data sources and giving insights regarding consumer behaviors, key performance indicators, sales, revenue, conversion rate, and which product is performing the best.
One of the best features of Glew is capable of generating in-depth reports about overall website performance such as sales performance, product analysis, and also customer segmentation.
But remember, Glew is a high-end tool that requires deep understanding and learning before working on it.
Kissmetrics
It is an advanced tool as compared to Google Analytics and therefore provides better insight into customers’ preferences, behaviors, and overall performance of your website.
The best feature of Kissmetrics is its ability to analyze how much each customer spends on average. This gives an idea that each customer’s journey on the website can be monitored in detail.
Individually tracking the customer’s journey can help formulate more effective strategies and help develop an in-depth understanding of the customer’s psychology.
It also helps analyze which marketing channels bring visitors to your website more often.
One of the drawbacks of Kissmetrics is that it doesn’t provide free trial so you can’t test whether it is the right tool for your business or not.
Furthermore, it is an expensive tool so requires a handsome budget to begin with.t is an expensive tool so requires a handsome budget to begin with.
4. Optimize E-Commerce Website For Mobile Devices
Nowadays, we all are laid-back mobile users and are not pretty much invested in buying laptops and computer devices.
Therefore, when designing a website, keep in mind that your website must be optimized for mobile devices and work smoothly on other devices as well.
Mobile-friendly website along with smooth navigation will create an exceptional user experience that is going to take your website to new heights with greater conversions.
5. Incorporate social proof elements
Customer testimonials, their reviews, and product ratings are social proof elements that showcase customer’s experience with the product.
Adding these elements is a psychological approach that helps gain the confidence of customers.
Social proof elements remove doubts and concerns of customers as they represent real-life experiences with which customers connect more.
This is a trustworthy marketing strategy that helps develop customers’ trust more rather than investing only in other advertisements.
6. Focus more on SEO
To bring your website to Google search engine, invest in search engine optimization that includes:
Designing persuasive product pages
When it comes to sales of products, what attracts customers the most is the in-depth knowledge of the product.
High-quality and detailed images of products obtained from every possible angle help in gaining an idea about the product.
Moreover, concise yet comprehensive descriptions of products also help customers make informed purchase decisions.
Make sure the description highlights the uniqueness and benefits of the product to give an idea of what distinguishes your products from other online retailers.
Blog posts and articles
Blog posts, articles, and detailed content aid in developing trust in the product and increase the likelihood of its purchase even more.
High-quality content makes it easier for customers to find what exactly they are looking for and how the product suits their needs.
It happens because the engaging content highlights the unique points and details of products which supports social proof elements and enhances brand position even more.
Use keywords
There are certain words and phrases that people put on search engines while searching for a particular product.
Therefore, use tools to target keywords and use them in blogs, content and articles to bring you on top of the Google Search Engine.
Conclusion
Increasing the efficiency of online business and obtaining higher conversions is a continuous process.
Six proven strategies backed by research require a continuous implementation to create an incredible shopping experience for your potential customers and boost traffic on your website.
Simplifying website navigation, adding compelling CATs, extensively working on data to make accurate predictions and making informed decisions, optimizing websites for mobile devices, incorporating customer reviews and ratings, and focusing more on SEO can help skyrocket your e-commerce store.
The process doesn’t stop here! Maybe you’ll have to refine some of the strategies to bring forth new opportunities and bring growth to the revenue.
Remember, keep an eye on upcoming trends and extract useful information from data to bring continuous improvement and gain a competitive edge in the market.
Patience and consistency are the key! Even if you are receiving higher conversions and your website has managed to reach the top of Google search engine, never stop working on it as shifts in trend are expected anytime.
Moreover, the competition has become tough so holding onto your position and further enhancing it is becoming tough with advancements in technology.
About the Author!
John Albert, a talented digital content writer at TellerToday , excels in crafting engaging articles across diverse niches. From tech trends and design to wellness, John's versatile writing captivates and informs, highlighting his adaptability and keen eye for detail.
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