Why do some brands instantly grab your attention while others fade into the background? According to Harvard Business School, “People forget 73% of statistics within a single day but still remember stories long after.” The secret weapon is storytelling. It’s hard to get people’s attention in a busy digital world, but it’s even tougher to…
Search engines change fast. But the biggest shift we’re literally seeing in 2025 is how AI is completely changing SEO. What used to be simple keyword placement is now more about how smart your content is. That is to say, how useful and clear it is to real people. These are the questions most marketers,…
There are different ways to get famous on TikTok, from taking advantage of viral trends to teaming up with fellow creators. However, the key to successfully gaining a following on such a large platform is knowing how to integrate these different procedures into your plan. With its large user base, thousands of people ask the…
In today’s digital age, leadership has become a powerful tool for establishing authority and influence within various industries. Platforms like LinkedIn, Medium, and personal blogs allow experts like Daoud Hawa to share unique insights and build a loyal following. This trend is reinforced by the increasing skepticism towards traditional advertising and the preference for voices…
Growing a new brand from scratch is a daunting task. People who are new to the market lack experience, and they find it difficult to maintain a balance between cost and results. The main objective of a new brand is to capture the market and gain more profits. Defining a website strategy is crucial to…
Staying informed about the latest trends, strategies, and insights is essential for businesses looking to stay ahead of the curve. One valuable resource that can provide ongoing education and inspiration is a marketing podcast. These audio programs offer a wealth of knowledge from industry experts, actionable tips, and real-world case studies—all conveniently delivered straight to…
Do you think about how the internet keeps getting smart at finding things? If you have thought about it, you are ready to jump into the world of SEO to learn about the age of AI and chatbots. You must know that AI and chatbots aren’t just tech buzzwords. They’re changing the way people surf…
Backlinks remain one of the most important ranking factors in Google. However, you shouldn’t just think about how you can get more backlinks from other websites. You should also think about how to manage the internal links you have on your website. Internal links are the links that connect one page to another page on…
Your business needs a strong social media presence. It’s part of any healthy marketing strategy. And it’s more than just a trend. Social media platforms can help your business with many things, from growing your audience to increasing sales and improving your online presence. Social media has become a very important and influential virtual space…
For a small business (or any sized business, in fact) digital marketing is a must. While there are lots of different types of digital marketing, one of the easiest to begin—and most effective—is definitely SEO. SEO, or search engine optimization, is a combination of various tactics and tricks to help your site and your content…
Drones have been pretty much everywhere these days. You can find these little flying machines hovering over buildings, residential sites, weddings, film sets, construction sites and more. And over the years, drones have become increasingly popular from a marketing perspective as well. Companies are slowly but surely realising the power of drone videography and how…
We agree it is a fast-paced world. It is a world where digitalization runs most businesses. And why just commercial businesses, even individuals today are hooked onto the virtual and digital world. Therefore, most businesses use a mix of digital and offline marketing strategies to drive their enterprises. All businesses, big or small, need to…