How To Write A Logo Design Brief
Without a brand, a business can only grow so much. This is because business is generic, formal, and lacks personality, but brand is unique, attractive, and has a personality. So, if you really want to take your company to the next level, then you must first work on the brand, starting with the logo design.
Now, you might be tempted to design your own logo, but that takes time, there are a lot of steps in the logo design process, and chances are the end results won’t be so great if you don’t possess design skills.
So, the only other option is to hire a logo designer, and if you are going to that, then you need to know how to create a logo design brief for your graphic designer.
What’s a Logo Design Brief?
A logo design brief is a roadmap or guidelines that your graphic designer can follow to create the perfect logo for your brand. The clearer this brief is, the better is the quality of the design. On the other hand, if you fail to include even a single important detail such as your font preferences, then the designer may end up creating a logo that needs a complete makeover later to meet your requirements.
In fact, designing without a design brief is akin to playing charades. So, if you want minimum revisions and faster results, then it’s a good idea to learn how to write a proper logo design brief.
Preparing the Perfect Design Brief
Writing a good logo design brief isn’t rocket science. You can just follow these simple steps to have it done:
Step #1: Share Details of Your Business
The designer absolutely needs background information about your business. Sure, your design preferences matter, but the logo represents your company in the end. So, you must include key details viz. business name, industry-type, types of products and services you sell, target demographic, etc. in the design brief.
Step #2: Be Clear with Your Design Requirements
It’s a good idea to check out some of the best logos in the market to see how good designs look like. Paying close attention to them will update you with the latest trends in the design industry and provide some ideas as to the kind of logo you would want for your own brand.
Once you are done with the research, you can share your thoughts with the graphic designer through the design brief. You can recommend the features that you found interesting and would like to see in your own logo. You can also lay the foundation of the design itself by telling them the type of logo you want- wordmark, lettermark, or brandmark.
Step #3: Share Your Choices of Colors and Fonts
You are not expected to share all the small details of the desired logo design. However, it’s better if you do. This is because the more information the designer has with them, the closer the final design would be to the product you have in your mind.
For instance, you can study how to use color psychology to give your brand an edge and how you can use different kinds of fonts to influence your audience on an emotional level. Based on your analysis, you can share your recommendations for both elements with the designer.
Things to Remember
- It’s important to maintain a balance between being comprehensive and simple
- If you want the logo to be delivered on time, then make sure that you attach a deadline with the design brief
- Ask the designer how many free revisions they are offering and exactly what’s covered in them
Conclusion
A logo design brief is essential if you want to get value for your money, and end-up with the logo you envisioned. Not, only that, it will also save you a lot of time and hair pulling frustrations.
Working with designers is not always easy but having a well prepared brief will help the process flow and move a lot easier.