Website design and performance go hand in hand. It is important to note here that design themes substantially contribute to creating a friendly user experience and as far as user experience is concerned, it directly relates to your website’s performance.
Majority of users with a poor or undesirable user experience would most likely not return in the future, and many would instantly switch to a competitor or a counterpart that offers them better user interface. Hence web designs can play an important role in keeping your visitors happy.
According to a recent study by Web FX, 94% of your site’s first impressions heavily relate to your web design along with 75% of website credibility also perceived through how well the website is designed.
Furthermore, 89% of visitors will shop with a competitor rather than visiting a site that offers poor user experience, while 74% are more likely to stay with a website that is mobile-friendly. To achieve this, brands use advance AI mobile application development.
Moreover, 66% of visitors will invest 15 minutes of their time in looking at a beautifully designed website.
How Good Website Design Impact Your Business
In light of this information, let’s take a quick look at how a web design can create an impact on your business.
#1. First Impression Matters
A great visual design can first and foremost allow you to create terrific first impressions for new visitors and traffic on your website. In only a matter of seconds, a user’s eye may land on the area of your website that would profoundly influence their first impression
Many types of research and studies are now proclaiming that better first impressions help users stay on the page and reduce bounce rates. Here are some website sections that draw out the most interest from viewers:
- The establishment’s logo where users would spend more than 6 seconds focused on this area before deciding to move on.
- The navigation menu is also quite popular where visitors can spend their time viewing the menu.
- The search box is a user focus area, as well.
- Websites with the main image allow users and their eyes to be fixated for more than 5 seconds.
- Lastly, we have the website’s written content and the bottom section that help to create impressions.
As a special note, it is important to understand here that at times visual appeal for users can supersede usability.
#2. Assist in Creating More Backlinks
Web designs that are pleasing to the eye as well as perform well generally get positive user reviews. These reviews are important as they can help bring in new visitors through referrals and word of mouth marketing. In response to this behavior, many other websites which are not in direct competition with your website can then look forward to linking to your website as a good reference in the future.
Thus in a prolonged time frame, your website will be able to achieve more backlinks from other websites on the accord of having pleasing design themes and beautiful appearance that doesn’t hamper performance for users.
#3. Boost SEO and Rankings
Responsive web designs are the only reason why users in the present and future era would ever consider visiting your website in the first place. This is an approach that all developers should adopt so that web pages render well on a variety of devices and screen sizes.
With the majority of users gradually shifting to smartphones as their primary devices to surf and search the internet, responsive web designs can greatly help you boost your SEO rankings.
A website’s positive user behavior is a huge signal for search engines like Google to rank your website higher on SERPs (search engine result pages). Hence web designs can help you dominate the online landscape for the current and future.
#4. Generating Leads
The more traffic your website generates the more leads you can collect by interacting with those visitors and keeping them interested in your offered products and services. When performance is not an issue, your website loads fast, and navigation is made easy for users, then users are generally kept in a good mood to interact with you.
This is great for business as offering them subscriptions and newsletters will help you grab and hold onto valuable information which you can then use to churn and channel them through your sales funnel.
#5. Win over Competitor’s Clients
It is a known fact that people who have suffered from a bad experience with a brand will seldom return and would instead prefer to switch to a competitor.
Your web design and themes play a monumental role in creating user experience and interface. Hence with a better design, you can woo clients of your competitors towards your business. Essential elements that you should consider to improve for your website include:
- Content layout and whitespace
- Functionality and intangible factors
- Interactive elements that improve user experience
- Structure and navigation
- Visual experience and engagement
#6. Improve Loading Speed
A slow loading speed will indefinitely cause your users and visitors to become infuriated with your website, and the chances are high that they will never return. A website design, therefore, must focus on delivering fast loading speed.
Here are some tips that can prove to be handy in improving your website speed:
- Minifying files to remove unnecessary code, formatting, and whitespace.
- Run a compression audit where you try to minimize the size of all files without losing the quality of output. Learn more about Gzip.
- VPS (Virtual Private Server) hosting is a better option than shared hosting as it offers you a dedicated portion of the server’s resources.
#7. Save Money
A good web design can also help you save money. Contact a web designer and asking them to make changes or alterations can cost you.
However, a good web design can help you stick with the design for a considerable stretch of time. This also reduces the cost of always trying to revamp your website in order to receive desirable results.
#8. Increase Social Sharing
It is an inborn trait where we like to share good things with people around us, our family members, relatives, and friends. Even for social acquaintances and office colleagues, we do share and refer good experiences with a brand or a business.
The same goes for your website as well. Depending on how good their user experience was, how well your website was designed, and your site’s overall performance will put people at ease.
They will enjoy the experience you offer, and later on, this will also encourage them to refer your website to others.
To further add to the appeal your website should also offer social sharing links to major social media platforms (Facebook, YouTube, LinkedIn, Instagram, Twitter, etc.), making it easy for users to share your website. Students who acquire professional dissertation assistance UK from user-friendly sites share their experiences with a service provider on social media platforms.
#9. Keep the Audience Engaged
An interactive design will support your cause to keep your audiences engaged. However, it is a known fact that animations can be tedious to implement on websites as they can take a lot of loading time.
Hence this is where your intelligence comes into play. You are more than welcome to use animations and interactive elements on your website but make sure that they are short, quick, and intuitively designed so that they never create a bothersome user experience or hamper your website’s speed.
#10. Reduce Bounce Rate
You can do various things to reduce your website’s bounce rate by improving design features that include boosting speed and loading time, Image SEO, and much more. Improving your website’s navigation and utilizing white space in your design can also help in improving user experience.
Next up, you should also consider using reader-friendly font size and style as well making sure that your content is easy on the visitor’s eye and broken down to make it more digestible.
Humans are intrinsically attracted to aesthetically pleasing and attractive objects. Hence, there is no questioning that your web design plays an important role in creating an effect on visitors that can lure them to your website. However, performance and design must balance out each other, and this carefully planned equilibrium must be achieved to deliver a genuinely spectacular user experience.
Mastering this requires the amalgamation of both science and artistic impression, vivid visuals with zero losses in functionality. The secret thus lies in judiciously negotiating between these two factors so that you can create a website that is both attention-grabbing and delivers outstanding performance.
About the Author!
Amanda Jerelyn currently works as a Manager at King Essay and Crowd Writer. She is quite fond of surfing the internet during her leisure time to find and discover all the latest happenings related to the world of tech. She also likes to doodle and create graffiti when she is in a good mood.