Tag: advertising

What is Cost-Per-Click (CPC) for eCommerce Advertising

CPC (cost per click) is known as an eCommerce marketing metric that calculates the amount of money that an advertiser pays for each PPC marketing campaign. The paid advertisements are always considered a growth driver for most businesses, and they’re essential to monitor pay per click and maintain the return on investment (ROI). If you’re trying to work out the Cost per Click of an…