Tag: advertising

5 Ways Drone Videography can Boost Your Ad Campaigns

Drones have been pretty much everywhere these days. You can find these little flying machines hovering over buildings, residential sites, weddings, film sets, construction sites and more. And over the years, drones have become increasingly popular from a marketing perspective as well. Companies are slowly but surely realising the power of drone videography and how it can enhance the brand campaigns, making them more interactive…

What is Cost-Per-Click (CPC) for eCommerce Advertising

CPC (cost per click) is known as an eCommerce marketing metric that calculates the amount of money that an advertiser pays for each PPC marketing campaign. The paid advertisements are always considered a growth driver for most businesses, and they’re essential to monitor pay per click and maintain the return on investment (ROI). If you’re trying to work out the Cost per Click of an…