The Latest SEO Marketing Metrics That You Need to Track at All Times

For a small business (or any sized business, in fact) digital marketing is a must. While there are lots of different types of digital marketing, one of the easiest to begin—and most effective—is definitely SEO.

SEO, or search engine optimization, is a combination of various tactics and tricks to help your site and your content rank higher on search engine results pages, in order to increase your brand’s visibility.

While there are many different aspects to SEO, all of them can be viewed through the lens of metrics and analytics. SEO marketing metrics are how we determine how well a campaign is performing and what can do in the future to improve it. To learn more about what they are and how to use them, read on now.

Organic Traffic

Driving organic traffic to your site is one of the main goals of SEO content marketing. As such, it makes sense that monitoring the organic traffic that’s coming to your site would be important and enlightening. This is especially true if you’re trying to employ local SEO strategies.

When you’re looking at your marketing metrics, you’re able to see the locations of the people who’ve visited your site.

This is useful, as it’s going to be a testament to how well your local SEO is working—if you’re seeing a surge in visitors from your target area: you know you’re onto a winning strategy. To learn more about the ins and outs of local SEO, this company is a great resource.

Leads Captured

Another big goal of SEO strategies is to capture as many leads as possible. Leads are visitors to your site that you’ve successfully converted into interested parties who’ve given you some of their personal information.

This information can then be used to target with tactics such as email marketing, with the hopes of eventually securing a sale.

Since leads often do indeed end up purchasing products or services from a company, they’re one of the most important SEO marketing KPIs to keep track of. If you notice an uptick in the number of leads you’re getting from your site, this is an encouraging sign.

Keyword Rankings

Although the rules and best practices for SEO content marketing are constantly changing according to SEO content trends, keywords will always be a part of SEO. This is why they’re so important to track.

When choosing which keywords you want to rank for, you’ll need to have a broad idea about which ones are the most valuable to target.

To do this, you’ll need to do a little bit of keyword research. See which keywords are best for your industry, your location, and your goals. You can also take a look at your site and see the keywords that are driving traffic to your website already.

Keep On Top of These SEO Marketing Metrics

Knowing which SEO marketing metrics to track (and how to track them) is a crucial part of any successful SEO strategy. The most innovative marketing strategies are based on analytics and data-driven.

For more information on SEO and other types of digital marketing, check out the rest of our content now.