The Best Way to Write Shopify Descriptions Using Artificial Intelligence (AI)

Writing top-notch product descriptions is indispensable if you want to see improved engagement and more people talking about your stuff.

The text you use in the descriptions should cover all the possible aspects of the product so that a user does not remain in the middle of nowhere.

The best thing you can do in this regard is to put yourself in the visitor’s shoes and see what questions you would like to be answered. This way, you will have a better idea of what to talk about in detail.

Having said that, coming up with such a product description is not a piece of cake. It takes time and effort to craft a masterpiece that can answer all user inquiries.

However, there’s no need to feel burdened, as AI is here to help. The arrival of artificial intelligence has streamlined content creation for product descriptions.

Now, you don’t have to write every description from scratch. Instead, give a few prompts and get your text ready to be published.

In this article, you will learn the best use of artificial intelligence to mass-produce content for your eCommerce products.

Top Ways to Write Shopify Descriptions Using AI

These are the best ways AI can help you craft engaging and result-oriented product descriptions for your Shopify store.

Use AI Paraphrasing Tools

AI-powered paraphrasing tools are equal to none when it comes to churn out product descriptions for your Shopify store.

Oftentimes, we happen to see a few wonderful text pieces on other Shopify stores and we feel like this is what we need to rank our products online.

But the problem is you cannot directly copy that text and use it on your online store.

That’s where an AI paraphrasing tool comes in handy. A free paraphrasing tool backed by artificial intelligence maintains the core meaning by using alternative words and sentence structures.

That’s why you can overcome the danger of duplication and get fresh descriptions for your online business.

Imagine you are selling a pair of knives and the same product is available on many other eCommerce platforms.

All you have to do is copy that exact text, visit the free paraphrase tool, paste text, click the ‘Paraphrase’ button, and voila!

The paraphrase tool will provide you a totally unique version of product description that you can feel free to use at your store.

The artificial intelligence makes sure you get the same kind of output without any contradictions to the original piece.

Leverage AI-Generated Keywords

Search engine optimization is the key to getting your products ranked in search engines and you can’t make this happen without targeting the right keywords.

You ought to find all the high search volume and low competition keywords related to the specific product that you wish to rank well.

AI can play its role to uncover all those key phrases related to your products.There are many AI tools that can assist you in finding the appropriate keywords.

Tools like SEMRush and Ahrefs use artificial intelligence to come up with the best possible phrases that you can incorporate in your Shopify product descriptions.

If used correctly, these keywords can work as a hook to bring potential customers to your online store.

So, take your products’ discoverability to the next level by leveraging the most trustworthy AI-powered keyword research tools.

Try AI Writing Tools

What if you wish to write a whole new product description from scratch? This is where the AI-assisted writing tools come into play.

There are plenty of tools that you can try to create shopify product descriptions right from the beginning. On top of the list, there are tools like ChatGPT, Jasper, and Copy AI.

The best thing you should have to make the most of these online tools is prompt engineering. In other words, you have to learn the right words or commands that can help you get the correct output.

Not all products listed on your Shopify store are the same. That means you need different product descriptions, each with the right set of details.

Try giving different prompts and see which one brings you the desired output. Make sure to enter all the necessary details about the product before you hit the ‘Generate’ button.

For instance, you can enter product name, dimensions, available color options, material, durability, and other important elements in the prompt. This way, you won’t have to enter necessary details manually.

However, it is strongly recommended to review the generated results and remove something that’s not relevant to the product details. Remember, AI is awesome, but it can never replace human minds.

So, give your input where essential to avoid glitches.

AI-Driven Descriptive Analysis

Have you ever heard about AI-driven descriptive analysis? Sounds pretty interesting, correct? No one could have imagined that artificial intelligence could take the world of descriptive analysis by storm.

There are AI-powered online tools that provide you an in-depth analysis of a specific product description so that you can learn about its strengths and weaknesses.

AI deeply analyzes the performance of each product description and provides you an insightful review so that you can devise a future strategy for writing better texts.

For instance, if you see that a specific description is getting more traction and engagement, you can see what writing pattern it follows and then write your next descriptions accordingly.

However, make sure you choose credible tools to get accurate descriptive analysis about competitor’s Shopify descriptions.

Remember, ongoing optimization is crucial if you wish to see your online store thriving or else other stores will take over your spot in search engine result pages.

Automatic Translation to Other Languages

Translating product descriptions to other languages has never been so easy with AI-based translating tools. It may sound a bit strange to some of you, but it happens nowadays.

Imagine a situation where you couldn’t find a specific description in your mother tongue. What would you do now? The answer is to find the same text in another language and then translate to your own language using AI-powered translating tools.

Most Shopify stores target a wider audience. So, it’s prudent to use language that is globally accepted and understood.

For instance, you got a piece of text in Japanese but it’s pretty elaborative – covering all the possible aspects of the product in question.

You can convert it into English using AI-powered transacting tools to cater to a wider audience from around the globe.

Manual translation could take hours and could be expensive if you hire translation services. On the other hand, AI subscription is comparatively cheaper and offers accurate and instant results. That means no extra delays and better results.

Optimization Through A/B Testing

You can never finalize a specific pattern for your Shopify descriptions until you run multiple versions through A/B testing.

That’s a true and tried method – providing you the freedom to choose the best version of text to double your sales.

AI has played its role in allowing you to check multiple variations of a specific product description and provide complete feedback on the performance of each.

You can get all the details such as time spent on page, conversion rate, click-through rate, and other metrics. The complete report is generated automatically using artificial intelligence.

Personalized Descriptions

Not all customers are alike. They might have different mindsets and want to look for different details while looking at a product online.

Another wonderful benefit of artificial intelligence is that it shows personalized descriptions based on customer attributes such as purchase history, location, and personal interests.

That means different sets of descriptions can be used to target different segments of customers.

Sentimental Analysis of Customer Feedback

Taking customer reviews into consideration is imperative if you wish to come up with a product description that stands out and provides potential buyers with a detailed understanding of the subject matter.

That’s where the sentimental analysis comes into play. Customer Feedback helps AI understand the product’s strengths and weaknesses.

That’s how you know the right ways to improve product descriptions.

Conclusion

Writing meaningful and attention-grabbing product descriptions for a Shopify store has become easier than ever with artificial intelligence. Entrepreneurs running one or more online stores can leverage AI to churn out product descriptions.

Not just that, but these texts can perform well by ranking your products in top search results and boosting customer engagement.

You can paraphrase existing descriptions using an efficient paraphrasing tool or create from scratch using AI-based writing assistants.

However, it is crucial to make sure that AI is not writing about something that’s not available in your products.

This can be done by manually checking the AI-generated descriptions and removing any errors that you may find in rare cases.

AI doesn’t just create Shopify descriptions but also provides complete insights regarding their performance measures.

That means you can see what kind of descriptions are performing well. This will help ensure that you don’t write worthless stuff in the future.

About the Author!

Afrasiab Ahmad, a passionate writer specializing in crafting SEO articles for online business marketers and users of SEO tools such as AI paraphrase tool with the aim of boosting their google rankings. He is graduated with a degree in English Literature, He possess a solid foundation in language and communication. He consistently contributes articles on digital marketing, SEO techniques, and the latest trends in technology.

Credit: Image by upklyak on Freepik