From Ordinary to Extraordinary: Generate Unique Content for Product Listings

eCommerce businesses are constantly seeking ways to stand out from the competition. While some focus on eye-catching images or enticing sales promotions, one crucial strategy often gets overlooked: unique content in a product listing.

A unique product description is key to grabbing customers’ attention and driving purchases. In fact, LupaSearch says that good product descriptions can boost sales by up to 78%.

Retail Dive, on the other hand, looks into the effects of poor product content. From their study on more than 1,500 consumers, 40% sent their product back, 90% abandoned the item in their cart, and 87% will not purchase from the brand again.

But having unique content usually requires time and resources. In this article, we dive more into why the effort is worth it and how you can create great quality product descriptions.

Why do you need unique content?

Here are a few reasons why original writing will help skyrocket your eCommerce store:

• A stronger voice is what you get with content that truly represents your brand. Then you become more memorable to potential customers online.
• Having original content is an A+ on Google’s terms. It puts your eCommerce site up there on the search results pages. Not only that, it gives you authority in your certain niche or industry.
• When you publish unique and high quality content online, searchers trust you more, and, in turn, they build trust with your business.

Understanding the issues of duplicate content

One of the biggest challenges for webshop owners is avoiding repetitive content.

Without unique content, it’s tough to make a lasting impression on customers and could even harm your reputation by appearing lazy in your marketing efforts. For small businesses, this can really hurt sales.

Often, suppliers give business owners the same general details about an item or a product.

But, what happens if your supplier is also the supplier of other web shops? Since you share the same suppliers with other competitors, publishing reused product listing descriptions is unavoidable.

This can heavily affect your visibility because Google prefers unique content rather than crawling over the same information twice.

Here are ways duplicate content can hurt your online presence:

• Webpages with the same content confuses the search engine. When it doesn’t know the original source for the information, all pages will be affected by being constantly in competition with each other for the top spots in search results.
• If the content is downright copying another site, it can lead to a penalty. But this is a rare case.
• Google refuses to index pages with the same content. This is the process that would determine if your product pages can actually rank. Without passing this stage, your product listing won’t get a shot at the top ranks in search results pages.

Content elements of a product listing

Now that we know the difference and the effects of duplicate and unique content, let’s get into what makes for a good unique product listing.

• Product description is the section that has a comprehensive overview of what you’re offering. It describes the features, benefits, and uses. With unique content, it can persuade your customer to purchase the product or service.
• Meta title is the first thing people see on the search results page. It should be attention grabbing enough to make them click on it and explore your page.
• Meta description is the snippet of text under the meta title. It adds curiosity to searchers, making them click the link and head on over to your eCommerce site.
• Alt text is another element you should never forget. It’s a quick text that would help users using screen readers to know more about the image. This content is also helpful to get a brief description of the picture when it doesn’t load properly.
• Open Graph text is what shows up when you share your URL on social media platforms. Think of it like a text fragment that can invite searchers to click on the link to your product listing.

How to write for eCommerce sites

With a lot of writing involved, there are many ways an entrepreneur can make sure they satisfy all the needed content.

Often, online businesses resort to three resources for their ecommerce site. Let’s break it down and explore their advantages and disadvantages.

Supplier information

• Advantage: It’s a quick and easy way to describe your product or services without thinking too much about it. With just a click, the content elements of your product listing are filled, giving customers accurate information about their desired purchases.
• Disadvantage: As mentioned before, duplicated content is the effect of only relying on supplier’s overused content. Plus, it makes it dull and boring to the consumers when they see the same information across different pages.

Content writers

• Advantage: These professionals are a sure way of getting unique content into your eCommerce site. They know how to make the information more inviting and more fitting to your brand.
• Disadvantage: Hiring writers is another strain in your pocket. It means allocating a budget for them. The more experienced they are, the higher their desired pay is.

AI tools

• Advantage: There are many AI tools on the market today. Some are free and accessible for people to use on a daily basis. Plus, it doesn’t tire out, giving you a quick generation of unique content when you need it.
• Disadvantage: The more accessible AI tools, like ChatGPT and Gemini, are not integrated into your eCommerce platform. This means there would be a lot of copy-pasting duties for each of your product listings.

Why use WriteText.ai

If you’re using Magento, WriteText.ai is your partner to upgrade the content of your eCommerce store.

Whether you are writing meta titles, meta descriptions, product descriptions, Open Graph texts, or image alt texts, this tool can do it all for you.

Experience the advantages of unique writing with WriteText.ai, and become a high-performing eCommerce business in no time.

With AI integration into your eCommerce platform, you can save time and money when generating unique content.

WriteText.ai is a cost-effective tool that can produce compelling writing that boosts your brand identity, eliminates manual copying and pasting, and enhances your overall content strategy.

Curious? Let’s break down why the tool is a game changer:

• Unlimited eCommerce sites: Having multiple sites doesn’t cost extra.
• Direct content transfer: Promises a seamless generation and publication of your Magento product listing with complete integration.
• Adjustable content: Customize the kind of writing style or information you want. You can adjust to fit your desired tone, length, target customers, and more.
• Image analyzation: Analyze product images for more contextually relevant product descriptions.
• AI support: Get suggestions from AI to enhance your target market and market segment techniques.
• Keyword optimization: Integrate primary and semantic keywords to boost your SEO campaigns in each unique content generated.
• SEO strategies: Track your best keywords, understand search intent, and gain an overview on your competitors’ keyword strategies.
• WriteText.ai single generation: Refine product listings individually with single generation in minutes.
• WriteText.ai bulk option: Stay consistent with your unique content with bulk generation.

With these features, WriteText.ai makes sure every piece of your product text is perfectly tailored to fit your listing needs and finely tuned for SEO optimization.

This means your texts won’t just capture attention; they’ll also stand out in search rankings. It’s all about giving your listings that extra edge in a competitive market.

Key takeaway

Prioritizing unique content in a product listing is essential for eCommerce businesses looking to boost sales.

Poor, duplicated content can confuse search engines and drive potential customers away. That is why using tools like WriteText.ai is helpful.

It can streamline content creation, ensuring that each text is distinct, compelling, and SEO-friendly.

Credit: Image by vectorjuice on Freepik